PORK RINDS: THE NEW HEALTH FOOD (1-2004) Do you believe you are snack food savvy? If so, you should know the answer to this question: What snack food has seen its sales grow three times faster than other snacks over the past five years? If you're thinking potato chips, pretzels, popcorn or those low-fat snack crackers, think again. Don't squeal in dismay, but the salty snack that is becoming increasingly popular these days is the lowly pork rind. Pork rinds are made from slices of pig skin, often fried in lard or oil, or puffed up in a microwave oven. Pork rinds, sometimes called pork skins, bacon curls, or chicharrones, have been shunned as a snack food by many health-conscious consumers over the years. They were thought to be a heart attack waiting to happen. After all, what could be unhealthier than thick slices of pig skin cooked in lard? Well, think again. Many dieters are now rooting for pork rinds as a healthier alternative to the ubiquitous potato chip or tortilla chip as a way to satisfy their desire for a salty and crunchy snack. In fact, those dieters who are limiting their intake of carbohydrates instead of counting calories are behind the recent upswing in the sales of pork rinds. According to some producers, sales of pork rinds are expected to be up by 22 percent this year. That’s compared to increased sales of about 6 percent annually for other salty snacks. The low-carb diet craze has had other repercussions throughout the food and restaurant industry, too. Many restaurant chains have been adding low-carb entrees to their menus, and some burger chains are starting to offer a bunless option for their hamburgers. Most dietitians, of course, scoff at the idea of eating pork rinds to lose weight. They point out that a half-ounce serving of pork rinds, about one cup, contains 5 grams of fat, 9 grams of protein and 80 calories. That certainly is true, but a single serving of potato chips has 8 grams of fat, 11 grams of carbohydrates, 2 grams of protein and 140 calories. Dieticians are often the last to get a clue when it comes healthy eating. In fact, author Jonny Bowden in his new book on low-carb diets calls dietitians the “Taliban of nutrition.” And Dr. Robert Atkins of the Atkins Diet fame once said, “My English sheepdog will figure out nutrition before the dietitians get it right.” Regardless, the fact remains that more people than ever are pigging out on the snacks. They are even fried fresh and sold at carnivals and fairs. Despite the warnings of intransigent dietitians, pork rinds have proven themselves to the public. People have found that their cholesterol levels do not skyrocket, that their blood pressure does not go up and that their hearts are not clogging with fat as a result of eating pork rinds. In fact, just the opposite usually happens. Although some people do not like the taste of pork rinds, or the thought of eating them, statistics continue to show that the public is warming up big time to this once- maligned snack food. Now, if movie theaters would only start selling warm, freshly-made pork rinds, it would be a real movie-time treat. Move over, popcorn.